Collectively Speaking
A new podcast series, looking at the big issues in the built environment, hosted by industry expert and LDN Collective Founder Max Farrell.
The LDN Collective is a network of built environment experts and creatives fighting to improve people’s lives and the planet’s prospects.
Each episode Max will chat with members and clients of the LDN Collective.
Collectively Speaking
Collectively Speaking Episode 11- Chris Arning
The Season One finale is a gripping podcast exploring the often overlooked subject of semiotics and the built environment. Join Max Farrell and world renowned semiotician Chris Arning, founder of Creative Semiotics, as they discuss how to create meaningful spaces that reflect and enhance communities sense of identity and belonging.
- Chris shares insights into his academic journey, from studying history and philosophy at University College London to international relations at the University of Warwick.
- Explore Chris's transition into semiotics, driven by his passion for understanding cultures and decoding the implicit influences that shape human behaviour.
- Chris breaks down the concept of semiotics, its origins in sign theory, and its modern applications in branding and communication.
- Discover how semiotics plays a crucial role in branding, helping organizations bridge the gap between their intended messages and their audience's perceptions.
- Explore the potential of semiotics in urban planning, architecture, and placemaking, with a focus on creating authentic and inclusive spaces.
- Learn how brand naming contributes to creating a distinct sense of place in urban regeneration projects, fostering a sense of identity and community.
- Delve into the significance of colour and symbolism in architecture and urban design, and their role in conveying cultural values and identities.
- Hear about the challenges of balancing authenticity and commercial considerations in development projects, and strategies for fostering genuine community engagement.
- Explore practical ways for property developers to demonstrate authenticity and genuine commitment to community well-being, including investing in cultural initiatives and avoiding superficial gestures.
Tune in to this latest episode of Collectively Speaking for insightful conversations on creating sustainable and authentic places. Look out for Season Two launching in time for the London Festival of Architecture in June.
Find out more about the LDN Collective at
https://ldn-collective.com/
